
| Total downloads: | downloads |
| Lifespan of game*: | 3 months |
| Game sessions/month/user*: | 10 times |
| Ads shown per session: | ads |
| Click-through rate**: | 2% |
| Sale conversion (from CTR)**: | 25% |
| Impressions Shown: | 600000 |
| Impressions Earned: | 300000 |
| Total Cost to Developer: | $0.00 (FREE!) |
| Total New Downloads: | 1500 (15% increase) |